Less Overwhelm. More Strategy. Way More ART.

What happens if someone sues you because their kid swallowed a piece of your art? Do you actually know what you owe the IRS in April? Do social media and emails fill you with dread? Most artists don't have answers, and it's eating time they'd rather spend in the studio.

Art Business Foundations exists so you stop losing sleep over insurance, taxes, and your inbox, and get back to making the work only you can make.

Built by a working artist with press features in NPR, Last Week Tonight, REI, and Outside Magazine.

The Real Difference

Foundation-first businesses are built on solid ground.

Marketing-First Artists

  • Selling before there's a business behind it
  • Personal and business money tangled together
  • Dreading tax season because you have no idea what you actually owe
  • Lying awake wondering what happens if a piece damages someone's property, or worse
  • Contracts? What contracts?
  • Buried in emails and DMs, running the social media hamster wheel just to stay visible

Foundation-First Artists

  • Legal structure in place before the first sale
  • Clean, separate business banking from day one
  • Sleep through tax season knowing you maximized every return, so there's more money in your bank account
  • Know exactly what's covered if something goes wrong, no more insurance anxiety
  • Records automatically kept as you go, not built in a panic.
  • Hours back from email and admin means more time in the studio and more money in your pocket
The Four Pillars Method

How we build your foundation

If taxes make you panic, insurance keeps you up at night, and your inbox feels like a second job, here's exactly how that changes. Four phases, like the corners of a house. Skip one and the rest gets shakier.

Phase One

Mindset

Go in with your eyes open, expectations managed, and a plan in place to get it done, backed by the mindset shift from hobbyist to business owner that makes everything after this easier.

Phase Two

Ground

Legal structure, business banking, and a tax system that works, so every dollar coming in goes to the right place.

Phase Three

Protect

Insurance, contracts, and record-keeping that hold up when something goes wrong, so you can create with peace-of-mind.

Phase Four

Systemize

Tools, automation, and the baseline marketing tactics that bring in new collectors while you paint, so you can spend time in the studio stress-free.

Is This You?

Art Business Foundations is built for

If that's you, you're in the right place.

Jenny McCarty, Founder of Art Business Foundations
Our Mission
"Most art business courses only focus on marketing. I start with the foundation. I help artists, from hobbyists starting their first art business to working artists who skipped the foundational steps, get the legal and financial structure, and operational and sales systems in place so they can focus on creating and growing with confidence, knowing their business is built on solid ground to scale."
Jenny McCarty Founder, Art Business Foundations
Real Words, From Real Artists

Stories from ABF

"Thank you so much for all of this information. It is more appreciated than you know. It is so difficult, and I am so inspired by your art entrepreneurship journey and you have brought so much insight and light to my world. Endlessly thankful for you."

Jessica M.

"This has really helped me change my mindset from short-term reaction thinking to long-term success thinking. I never thought about this before in terms of building something that could carry me for decades."

Reilly P.

"I loved every bit of advice and guidance you shared. So helpful! I don't know how other people aren't talking about this. You've given me hours back in my studio!"

CJ R.
Start Here

Two ways to begin

Free · 5 Minutes

The Art Business Toolstack

The exact tools I rely on every day to run my art business, banking, marketing, and tech systems, organized so you can copy what works instead of guessing.

Coming Soon

The Podcast

Art Business Foundations walks through the infrastructure layer nobody else teaches, one episode at a time, from LLC structure to insurance to the systems that hold it all together.

Coming Soon!

I'm not a lawyer or accountant. This is based on my own experience building my art business. Please consult a licensed professional for advice specific to your situation.